Behavioral Health Business Interview

Oct 26, 2025

Meet the new mental health workforce.

Careers at the intersection of mental health and technology are booming. I had the honor of talking with Ashleigh Hollowell, M.S. at Behavioral Health Business about this evolving line of work. 

"Market projections estimate that AI in the behavioral and mental health sector could reach between $7.82 billion and $8.53 billion by 2030, which will only underscore the need for professionals who understand both."

"The explosion of artificial intelligence-powered tools, apps and techniques in the behavioral health space, plus persistent concerns about the impact of screen time and social media on mental health, are spurring the rise of new roles and areas of expertise. With that comes growing demand from patients, health systems and practices to have trained specialists who can navigate these new waters."

"The job descriptions for these novel roles vary, but broadly they’re responsible for evaluating and advising on strategies related to digital health and AI."

Thanks Ashleigh for a lovely conversation; I am truly passionate about this work!

*𝘞𝘩𝘪𝘭𝘦 𝘴𝘰𝘮𝘦 𝘶𝘴𝘦 "𝘤𝘺𝘣𝘦𝘳𝘱𝘴𝘺𝘤𝘩𝘰𝘭𝘰𝘨𝘪𝘴𝘵", 𝘱𝘭𝘦𝘢𝘴𝘦 𝘯𝘰𝘵𝘦 𝘵𝘩𝘢𝘵 𝘮𝘺 𝘵𝘪𝘵𝘭𝘦 𝘪𝘴 𝘤𝘺𝘣𝘦𝘳𝘱𝘴𝘺𝘤𝘩𝘰𝘭𝘰𝘨𝘺 𝘦𝘹𝘱𝘦𝘳𝘵, 𝘳𝘦𝘴𝘦𝘢𝘳𝘤𝘩𝘦𝘳, 𝘢𝘯𝘥 𝘢𝘥𝘷𝘪𝘴𝘰𝘳 𝘢𝘴 𝘴𝘵𝘢𝘵𝘦𝘥 𝘪𝘯 𝘵𝘩𝘦 𝘢𝘳𝘵𝘪𝘤𝘭𝘦*