The Story of Work is Being Rewritten

The story of work is being rewritten.

Which means the thing you've been doing for years, the thing you're an expert in, the thing you excel at... it's shifting. 

Vocational identity is on the line. And for many, this is tethered to personal identity. So when the Ai initiative gets rolled out and a percentage of your job is now automated, it feels less like role restructuring and more like the wind got knocked out of your sails. 

Shifting professional identity can be deeply unsettling - cognitively, emotionally, even relationally. 

It's disorienting when the very expertise you spent decades building can suddenly become the "inefficient" way. There's a peculiar grief in being told your mastery is now the bottleneck.

𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗡𝗲𝘅𝘁 𝗖𝗵𝗮𝗽𝘁𝗲𝗿
So when there's a line item in the budget allocating almost a million dollars on the infrastructure, it's prudent to insure that investment with a parallel line item supporting the rewriting of the story of work on a deeply human level.

Rebuild the professional narrative with intention. Cultivate the authoring of the next chapter by connecting past expertise to future contribution in ways that feel coherent and whole.